Added: Oct 13, 2023
In this podcast episode, Bedros Keuilian, a successful entrepreneur and mentor, shares his insights on wealth, power, and masculinity. He discusses his own journey from a difficult childhood to building a multimillion-dollar empire and offers advice on how to unlock one's full potential.Bedros emphasizes the importance of changing one's story and identity to achieve success. He believes that average is the enemy and that success is an individual's responsibility. He encourages listeners to develop the skills and traits necessary to become the hero of their own lives.
One of the key skills Bedros highlights is the ability to sell. He explains that learning how to sell not only helps in business but also improves communication, charisma, and conversation skills. Selling forces individuals to ask questions, connect with people, and develop confidence. Bedros suggests that even if someone never goes into sales, learning this skill can be beneficial in various aspects of life.
Another crucial aspect Bedros discusses is the importance of physical fitness. He believes that getting lean and jacked is a skill that is 100% under an individual's control. By taking control of their health and fitness, individuals can develop discipline, consistency, and focus, which are essential qualities for success in any endeavor.
Bedros also emphasizes the significance of finding a mentor. He shares his own experience of having a mentor who believed in him and provided guidance and support. He advises young men to seek out mentors who can teach them the skills and mindset necessary for success. Bedros suggests investing in a mentor rather than expensive courses, as mentorship provides personalized guidance and accountability.
He also touches on various topics related to personal development, including overcoming childhood trauma, developing an abundance mindset, and the impact of social media on success and self-esteem. He encourages men to embrace their masculinity and not be afraid to pursue their desires and goals.
Bedros continues by emphasizing the importance of building rapport and likability in sales. He explains that in order to persuade someone to do business with you, you need to establish a connection and make them want what you have to offer, rather than just recognizing their need for it. By building rapport and delivering value, you can overcome objections and make the sale.
He also highlights the significance of assertiveness, particularly for men. Bedros believes that men have been conditioned to suppress their assertiveness, which can hinder their success. He encourages men to embrace their assertiveness and ask for what they want, as it is a crucial trait for achieving their goals.
The conversation then shifts to the topic of education and the role of school in today's society. Bedros challenges the notion that traditional schooling is essential, arguing that basic communication skills and fundamental knowledge can be taught by parents. He suggests that parents should take a more active role in their children's education and consider alternative options such as homeschooling or finding mentors and coaches to supplement their learning.
Bedros also discusses his various businesses, including Fit Body Boot Camp, Truly Supplements, Fuel Hunt, and Project and Squire. Fit Body Boot Camp is an international fitness franchise that offers group training, while Truly Supplements provides nutritional supplements to support fitness goals. Fuel Hunt is an apparel brand that promotes a driven mindset, and Project and Squire are passion projects focused on personal development and mentorship for men.
He explains that Fit Body Boot Camp was born out of the need for more affordable and convenient fitness options during the economic downturn in 2008. Truly Supplements was started after reaching a milestone of 500 franchise locations, and Fuel Hunt was acquired to support the brand's growth. Project and Squire are personal development programs aimed at helping men develop essential skills and overcome limiting beliefs.
Bedros goes on to discuss the Project program in more detail, describing it as a 75-hour experience for men who want to develop themselves in various areas of life, including faith, family, fitness, and finance. The program involves physical challenges, classroom sessions, journaling, and emotional exploration. He explains that the program aims to push participants to their limits and help them overcome their mental and emotional barriers.
He addresses objections to the program, acknowledging that some people question the value and cost. However, he asserts that the program has had a profound impact on participants' lives and offers a money-back guarantee for those who complete the program and are not satisfied. He also challenges critics to participate in the program themselves, offering to refund their money and donate $188,000 to their favorite charity if they complete it.
In terms of his personal wealth, Bedros confirms that the reported net worth of $200 million is fairly accurate. He mentions that he keeps a few million in cash but primarily invests his money in businesses.
He goes on to describe his personal preferences when it comes to cars and possessions. He mentions that he is not interested in luxury sports cars like Ferraris or Lamborghinis, but rather prefers muscle cars and trucks. He recently sold his 1972 Chevy Chevelle and values his collection of timepieces, which he refers to as "time pieces" when they cost over $10,000. He also mentions his custom-made suits with his logo in the lining, although he admits that he doesn't wear them often. Bedros emphasizes that he values freedom and sovereignty above all else, and he enjoys the challenge of growing companies and taking care of his team.
The conversation then shifts to the topic of personal branding and the pressure to prove oneself. Bedros acknowledges that he initially felt the need to show off his wealth and success through high-end watches and other luxury items. However, as he has grown older, he has realized that he doesn't need to prove anything to anyone. He values his freedom and sovereignty more than material possessions and prefers to live a simple lifestyle. He plans to pass on his possessions to his children rather than selling them.
The discussion then turns to the importance of personal branding and how it affects one's perspective on wealth and success. Bedros admits that he felt the need to prove himself because of his background as an immigrant. However, he believes that having a strong personal brand can alleviate the pressure to prove oneself. He mentions that people now know who he is and what he has achieved, so he doesn't feel the need to constantly show off his wealth.
The conversation then delves into the qualities a young man should look for in a woman. Bedros advises being specific about one's core values and finding a woman who aligns with those values. He emphasizes the importance of discussing important topics such as marriage, children, and financial habits early on in a relationship to avoid future conflicts. Bedros also mentions the importance of finding a woman who doesn't seek external validation, especially in the age of social media.
The conversation concludes with a discussion on the importance of competition in all aspects of life. Bedros believes that competition is necessary for personal growth and development. He shares an anecdote about his experience with private boxing lessons and how competition can drive individuals to improve themselves.
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