JUSTIN WALLER: My Untold Story From $0-$35 Million/Year, Andrew Tate & Becoming A 1% Man

Added: Feb 21, 2024

In this podcast episode, Justin Waller, a former college football player turned entrepreneur, shares his journey from growing up in Denham Springs, Louisiana, to playing football in college, and transitioning into the business world. He emphasizes the importance of sports in shaping his character and building relationships with his teammates, which he values to this day.

Key takeaways

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Kindness and generosity towards others can bring positivity and fulfillment into one's own life.

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Physical fitness plays a crucial role in personal and professional growth, impacting confidence and resilience.

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Building strong relationships and a supportive team is essential for success in business.

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Spreading positivity and kindness can attract good things into one's life and create a cycle of blessings.

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Staying committed to a chosen business model and persevering through challenges is key to long-term success.

Approach to Women and Relationships

Waller shares insights on his approach to women and relationships, emphasizing the importance of treating women as equals and being genuine in interactions. He believes in making small investments in conversations and compliments, rather than using scripted pickup lines or tactics. By being authentic and respectful, he believes in creating meaningful connections with women and people in general. He also highlights the value of practicing kindness and generosity towards others, as it not only benefits them but also brings fulfillment and positivity into his own life.

Importance of Kindness and Generosity

Waller advocates for the practice of kindness and generosity towards others as a way to spread positivity and make a difference in the world. He shares personal anecdotes of buying lunch for strangers, paying for someone's groceries, or simply offering a compliment to brighten someone's day. He believes that being kind to others not only benefits them but also brings a sense of fulfillment and positivity into his own life. He emphasizes the importance of accepting compliments graciously and not downplaying them, as it allows the giver to experience the joy of giving.

Impact of Positive Energy

By focusing on spreading positivity and kindness, Waller believes in attracting good things into his life. He shares how being kind to others has a ripple effect, creating a cycle of positivity and blessings. Waller views acts of kindness as a way to nourish his soul and cultivate a sense of gratitude and abundance. He encourages others to practice kindness in their daily interactions and to embrace compliments with gratitude and acceptance.

Early Challenges and Lessons Learned

After graduating college in 2009 during the real estate crash, Waller found himself working in construction management. Despite the challenging circumstances, he embraced the experience of digging ditches for a company called Austin Brid and Road. This period of his life was marked by a breakup, which he navigated with introspection and growth. He reflects on the importance of making genuine connections with people, whether it's in relationships or business interactions. Despite initial struggles, he persevered and gradually built his business to generate multi-million dollar revenues.

One key lesson Waller learned was the importance of mentorship. By joining industry associations and seeking advice from experienced professionals, he gained valuable insights on estimating jobs, protecting himself legally, and managing his business effectively. This mentorship helped him navigate the complexities of the construction industry and avoid costly mistakes.

Building a Strong Team and Culture

Waller emphasizes the significance of building a strong team and fostering a positive work culture. He highlights the role of leadership in motivating employees, setting clear expectations, and creating a supportive environment. By understanding the needs and motivations of his team members, Waller was able to establish systems that promoted efficiency and collaboration within his company.

He also acknowledges the importance of diversity in the workplace, particularly the value of having strong women employees. Waller credits his female team members for their attention to detail, negotiation skills, and ability to communicate effectively with employees and clients. He believes that meeting employees where they are and understanding their perspectives is crucial for building a successful and harmonious work environment.

Loneliness in Entrepreneurship

Waller candidly discusses the loneliness that comes with entrepreneurship, both during challenging times and periods of success. He notes that entrepreneurs often face isolation when dealing with financial struggles or when trying to share their achievements with friends who may not understand the challenges of running a business. As a result, finding like-minded individuals who have gone through similar experiences becomes essential for support and guidance.

He emphasizes the importance of surrounding oneself with individuals who share similar goals and values, regardless of their background or status. Waller believes that successful partnerships are based on mutual respect, shared experiences, and a common vision for growth and development.

Staying Committed to the Business Model

Another key piece of advice from Waller is the importance of staying committed to the chosen business model. He warns against the temptation to switch industries when faced with initial challenges, as this can lead to starting over and facing new obstacles. Instead, he advises entrepreneurs to endure the beginner blows of their chosen industry, learn from the setbacks, and adapt their strategies to overcome obstacles.

Waller's own experience in the metal building industry taught him the value of persistence and resilience in the face of adversity. By staying focused on his goals and continuously improving his business model, he was able to overcome challenges and achieve long-term success.

Relationship with the Tate Brothers

Waller emphasizes the significance of surrounding oneself with the right people and seeking mentorship. He credits individuals like Andrew Tate and Tristan Tate for their support and guidance in his business endeavors. He acknowledges the impact of having a strong support system and mentors who believe in his potential.

He shares insights into his relationship with the Tate brothers, highlighting their resilience and positive attitude despite facing challenges. He admires their competitive spirit and commitment to overcoming obstacles. He emphasizes the importance of loyalty and support within their circle, showcasing a strong bond built on trust and mutual respect.

Lessons Learned from Adversity

Reflecting on his lowest points in business, Waller shares valuable lessons learned from challenging situations. He discusses the importance of taking ownership of mistakes and learning from failures. He emphasizes the need to maintain a positive mindset and continue moving forward, even in the face of adversity.

The Power of Physical Fitness

Waller stresses the importance of physical fitness in both personal and professional growth. He discusses how being in good shape can positively impact one's confidence, leadership abilities, and mental clarity. He highlights the role of fitness in managing stress and staying disciplined in the face of challenges. He views physical conditioning as a key component of overall success and resilience in entrepreneurship.

Waller acknowledges the challenges of maintaining a consistent fitness routine, especially in the face of injuries like his six shoulder surgeries. He shares creative strategies for adapting workouts to accommodate physical limitations, demonstrating a commitment to overcoming obstacles and staying dedicated to his health and fitness goals. Despite setbacks, Waller emphasizes the importance of finding ways to prioritize physical well-being alongside business responsibilities.

He emphasizes the importance of consistency in workouts, advocating for what he calls "shitty workouts" as the foundation for progress. Waller believes in pushing through mental barriers by starting with small goals and gradually building momentum. He stresses the significance of building mature muscle through consistent training.

Waller suggests starting with a clear vision of the desired outcome, such as achieving a six-pack, to stay motivated. He recommends warming up with pyramid-style sets and focusing on heavy, compound movements like squats, deadlifts, and weighted pull-ups. Waller follows a specific workout split, including back and triceps, legs and shoulders, and chest day. He advises against planning rest days and instead allowing them to happen naturally while staying committed to the workout routine.

Motivation and Success

Waller encourages individuals to view challenges as temporary seasons and to persist through difficulties to achieve success. He shares the best advice he received in business, emphasizing the importance of taking calculated risks and being close to bankruptcy every four years to indicate growth. His vision for growing his social media presence is driven by a desire to help others who may be facing similar struggles he has overcome.

Legacy and Truth

When reflecting on his legacy, Waller hopes to be remembered as someone who lived in truth and stood by his beliefs. He values authenticity and integrity, aiming to be a good example for others. Despite facing criticism for his views, he remains steadfast in his commitment to living authentically and being true to himself.

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