The KARDASHIAN’S Secret Business Weapon ON How To Rewire Your Mind For SUCCESS! Emma Grede

The KARDASHIAN’S Secret Business Weapon ON How To Rewire Your Mind For SUCCESS! Emma Grede thumbnail

Added: Nov 27, 2023

In this podcast episode, Jay Shetty interviews Emma Grede, the CEO and co-founder of Good American, a fashion brand that celebrates all dimensions of female power. Emma shares her journey from growing up in East London to becoming one of America's richest self-made women, as well as her insights on ambition, fear, and the pursuit of dreams.

Emma reflects on her childhood in East London, where she was raised to have a deep respect for the people around her and a strong sense of ambition. She credits her mother for instilling in her the belief that she could achieve anything she set her mind to. Despite growing up in a community with little aspiration and glamour, Emma found solace in fashion magazines, using them as a means of escapism and inspiration.

She also discusses her early work experiences, including a paper route and various jobs in the fashion industry. Emma emphasizes the importance of taking pride in every job, even if it's unenjoyable, and the value of learning from each experience. She shares her belief in the "rule of thirds," where one-third of the time you're happy, one-third you're okay, and one-third you feel pretty crappy, highlighting the importance of embracing the challenges and difficulties in pursuit of one's goals.

The conversation delves into Emma's personal life, including her approach to love and relationships. She candidly shares her experiences of being a "club kid" in her late teens and early twenties, seeking an escape from her everyday life and finding new perspectives and experiences. Emma also discusses her relationship with her husband, highlighting the different chapters they've experienced together and the growth of their love over the years.

As a mother of four, Emma reflects on the challenges of balancing her career and family life. She challenges the notion of "doing it all," emphasizing that women have been sold a false idea of balance. Instead, she believes in making trade-offs and going wherever the energy is each day, while also providing her children with a sense of living out their dreams and ambitions.

Emma reflects on her own experience of growing up with a hardworking mother who was also an entrepreneur. She acknowledges the influence her mother had on her and how it shaped her perspective on balancing work and family life. She shares how her mother instilled in her the values of hard work, humility, and kindness, which have shaped her approach to life and business. She also talks about the importance of creating memories and experiences with loved ones, rather than striving for perfection.

The conversation delves into the challenges women face in the business world and the societal expectations placed on them. Emma discusses the concept of balance and the pressure women feel to be perfect in every aspect of their lives. She encourages women to lower their expectations and be honest with themselves about what they can realistically handle.

She also addresses the issue of impostor syndrome and the societal pressure for women to be one-dimensional. Emma emphasizes the importance of being selfish and putting one's needs and ambitions first, as no one else will do it for them. She challenges the idea that women can only be one thing and encourages them to embrace their multifaceted nature.

One of the key themes that emerges from the interview is Emma's emphasis on inclusivity and diversity in business. She talks about how she started Good American as a reaction to the lack of representation for women of color and plus-sized women in the fashion industry. Emma emphasizes the importance of serving a diverse customer base and making products that cater to a wide range of people. She also highlights the need for diversity in decision-making processes within companies, as it leads to better business outcomes and more inclusive products and services.

Emma also shares her insights on staying motivated and innovative in business. She discusses the importance of staying hungry and continuing to push forward, even when things are going well. She emphasizes the value of making decisions and moving forward, rather than getting stuck in indecision. Emma also talks about the importance of rituals and gratitude in her daily life, which help her manage stress and stay focused on what truly matters.

Throughout the interview, Emma's resilience and clarity of mindset shine through. She shares her belief in leading with kindness and the impact it can have on people's lives. Emma also discusses her commitment to giving back and helping others, particularly those who have been historically marginalized. She shares success stories of individuals she has mentored and supported, highlighting the power of kindness and mentorship in creating opportunities for others.

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