The #1 Way To Grow Any Business

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Added: Aug 20, 2023

In this podcast titled "The #1 Way To Grow Any Business," Gary Vaynerchuk, a well-known entrepreneur and motivational speaker, discusses the key strategies for growing a business in 2023. He emphasizes the importance of leveraging social media platforms like TikTok, Instagram, YouTube, LinkedIn, and Twitter to reach a wider audience and increase brand visibility.

Vaynerchuk suggests that posting four times a day on TikTok, showcasing the game creatively, and sharing it on other social media platforms multiple times can help businesses grow from 15,000 to a million. He believes that organic content on social networks, produced at the highest level possible, can yield the desired results. The podcast begins with a heartfelt testimonial from Elizabeth, who credits Vaynerchuk for giving her permission to build a business based on love and relationships. She shares how her business has grown to nearly $10 million since their meeting in Sydney, where Vaynerchuk encouraged her to focus on loving people. Vaynerchuk acknowledges Elizabeth's success and emphasizes that being nice and loving people can lead to financial success. He believes that ego is a form of insecurity and that confidence and humility can coexist. He encourages individuals to focus on building relationships and providing value rather than solely chasing business and numbers. The podcast continues with questions from the audience. One participant asks about the significance of trading cards in Vaynerchuk's business strategy. Vaynerchuk shares a story about a customer who discovered his brand through trading cards and eventually became interested in NFTs. He explains that creating character demand in both the physical and digital worlds is a major part of his strategy. Another participant asks about the relationship between ego and humility. Vaynerchuk explains that ego is rooted in insecurity, while confidence is associated with humility. He believes that confidence and humility can coexist, but it is challenging to be humble when one is insecure. The discussion then shifts to the topic of parenting and the impact of social media on children. Vaynerchuk acknowledges the concerns raised by the participant and suggests that accountability and balance are crucial. He believes that regulating social media platforms like TikTok is important, but individuals should also take responsibility for their own actions and find a balance in their usage. Vaynerchuk shares examples from history, such as the prohibition of alcohol and the demonization of video games, to illustrate the importance of finding balance and accountability. He believes that by the time regulations catch up, the attention of consumers will have shifted to something else. Another participant raises the issue of parental support and the difficulty of discussing entrepreneurial pursuits with parents. Vaynerchuk advises the participant to focus on executing their business ideas and achieving success. He explains that parents may be resistant due to fear and concern for their child's well-being. He encourages the participant to have compassion for their parents' perspective but not to spend time trying to convince them. One audience member shares his journey of pursuing acting for eight years before realizing it wasn't his calling. Gary commends him for recognizing his limitations and encourages the audience to pursue their passions without fear of failure. He emphasizes the importance of not having regrets and advises individuals to move on to other ventures if necessary. Another audience member seeks advice on how to build confidence and credibility as a public speaker in a different culture and language. Gary suggests starting small by speaking at local events for free and gradually working one's way up. He emphasizes the need to gain practical experience rather than worrying about others' opinions of one's accent or background. A business owner asks for guidance on effectively marketing his app in the US after receiving a government grant. Gary advises him to focus on what has worked for his business in the past, which is face-to-face interactions and word-of-mouth referrals. He suggests hiring someone who shares his values to scale the hand-to-hand combat approach and recommends learning social media marketing to reach a wider audience. Another entrepreneur seeks advice on how to differentiate himself in the real estate and e-commerce industries. Gary emphasizes the importance of honing one's skills and advises against worrying about standing out from other entrepreneurs. He suggests focusing on becoming good at what one does and making money in a way that aligns with one's values. The podcast concludes with Gary reiterating the importance of brand building and storytelling in e-commerce businesses. He emphasizes that brand and content should take precedence over mathematical calculations and advertising. Gary advises e-commerce businesses to focus on creating engaging content and building a strong brand presence on social media platforms.

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