Eric Siu: Building a $10m+ Marketing Agency

Added: May 31, 2024

From Data Entry to SEO Success

Eric begins by sharing his entrepreneurial journey, which started from a dead-end job doing data entry. He transitioned to leading marketing at an online education startup, where he honed his skills. His big break came when he took a risk by investing in a failing SEO agency. Through strategic efforts, the agency turned around and eventually ranked number one for the keyword "digital marketing agency" in the United States.

Specialize, Deliver, Stand Out

Starting a marketing agency is a popular choice for many aspiring entrepreneurs because it is a low-cost, cash-flow business with the potential for high returns. Eric explains that one key to success is to specialize in one specific skill, such as video editing for social media or web design. By focusing on a niche, entrepreneurs can attract clients and build a profitable business. He emphasizes the importance of delivering high-quality work to stand out in a competitive market. He shares examples of candidates who went the extra mile in their job applications, such as creating a video or writing a detailed blog post, to demonstrate their skills and passion for the role.

Scaling Your Agency for Success

As the business grows, Eric advises hiring an assistant to help with administrative tasks, freeing up time for the entrepreneur to focus on higher-level responsibilities. As the agency expands, hiring additional team members becomes necessary to handle the workload and scale the business. He highlights the need for strong marketing to drive leads and innovation to stay ahead of the competition. By continuously improving and hiring talented individuals, entrepreneurs can scale their agency and achieve long-term success.

Wealth, Happiness, and Fulfillment

Eric also touches on the characteristics of wealthy and happy individuals, noting that having children can bring joy and fulfillment to people's lives. He mentions that the dynamic challenges and opportunities for growth in entrepreneurship can be a source of enjoyment for successful entrepreneurs. He shares insights on mentorship and coaching, highlighting the joy he finds in teaching and guiding his team members to success.

Building Connections

Networking and building connections are crucial aspects of Eric's approach. He started by hosting small gatherings of marketers at his house and gradually expanded his network through events and content creation. He emphasizes the power of being a connector and how it has helped him grow his network and business. Eric cites an example of how a simple conversation during a retreat led to a million-dollar business opportunity for one of the attendees. He emphasizes the importance of being helpful and proactive in networking, as well as the impact of organizing events and gatherings to foster meaningful connections.

Prioritizing Health

He talks about his approach to health and fitness, mentioning his routine of working out, following a specific diet based on his sensitivities, and prioritizing sleep. He shares his love for Brazilian jiu-jitsu, tennis, and watching anime as his hobbies outside of work. Additionally, he discusses the importance of having systems in place for personal health and how he leverages technology like the Eight Sleep system to optimize his sleep quality.

Role of Assistants

The conversation shifts to the role of assistants in his life, with Eric explaining the difference between his executive assistant and chief of staff. He details how they help him with logistics, scheduling, and day-to-day tasks, allowing him to focus on growing his business and mentoring his team.