Don’t Watch If You Don’t Want More Money w/ Alex Hormozi

Added: Nov 30, 2023

Hormozi begins by addressing the misconception that one can "woo woo" their way to money. He highlights the need for a balanced approach to solving business problems and emphasizes the importance of building a valuable asset for long-term success. He also acknowledges the challenges of building a business and the need to constantly learn and adapt to achieve financial stability.

The discussion delves into the significance of reciprocity in business. Hormozi emphasizes the importance of giving without expectation and the natural give and take that occurs when one is in accord with this principle. He also shares personal experiences of offering free samples of products and services, and how genuine feedback from friends and customers can indicate the true value of what you have to offer.

The conversation also touches on the topic of comparison and competition in business. Hormozi encourages the audience to use comparison as a measuring tool rather than a judgment tool. He shares his own experiences of comparing his success to others in the industry and how it led him to reevaluate his approach to business. He also addresses the common practice of discrediting others' success and emphasizes the importance of focusing on one's own journey and accomplishments.

Hormozi stresses the importance of leveraging one's efforts to maximize returns. He explains that the game of business is about leverage, which is the difference between what you put in and what you get out. By focusing on high-leverage activities, such as building a brand and utilizing various promotional strategies, individuals can achieve greater success in their business endeavors.

He also discusses the core four methods of promoting a product or service, which include reaching out to friends one-on-one, reaching out to strangers one-on-one, posting content publicly, and running paid ads. Hormozi emphasizes the need to prioritize these activities in order to effectively promote one's business and attract more customers.

Furthermore, Hormozi highlights the importance of solving a problem for good, rather than constantly struggling to make ends meet. He encourages individuals to focus on building a brand that is so good, it generates its own reputation and attracts customers without the need for excessive advertising.

Additionally, Hormozi emphasizes the value of breaking down skills and traits into smaller, manageable components. He encourages individuals to approach skill development as a trainable process, using the example of charisma. By breaking down the components of charisma, such as making eye contact, nodding, and asking questions, individuals can work on developing these skills to enhance their overall presence and attractiveness.

Hormozi also shares a personal anecdote about the importance of volume and effort in achieving success. He recounts a time when he put out 300 flyers to promote his gym, only to receive a single call from an upset individual. However, after speaking with a mentor, he learned that the mentor was putting out 150,000 flyers a month to market his business. This experience taught Hormozi the importance of volume and the need to increase efforts to achieve significant results.

The conversation then shifts to the psychological tool of talking to an older version of oneself for guidance and motivation. Hormozi explains the concept of the Solomon Paradox, where individuals give better advice than they follow themselves. He shares his personal practice of having a weekly session with his future self, referred to as Solomon, to gain guidance and perspective on various decisions and challenges. Hormozi emphasizes the importance of seeking advice from someone who has competence, context, and alignment, and how this practice has helped him make better decisions and stay motivated.

He emphasizes the importance of absolute agency and the need to focus on behaviors rather than external judgment. Hormozi encourages listeners to focus on the activities and behaviors that lead to success, rather than getting caught up in external validation or fear of judgment.

The conversation concludes with Hormozi introducing the rule of 100, a practical approach to achieving goals. He explains that the rule of 100 involves doing 100 primary actions every day until reaching a goal. Hormozi emphasizes the importance of quantifying the time it takes to complete these actions and the need to confront the work and disassociate long-term rewards from the daily effort. He encourages listeners to redefine winning by the level of effort and to focus on crafting the masterpiece of the person they want to become through consistent effort and dedication.